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The Author

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Sam L. Feldman

Sam Feldman and his wife, Nancy, live in upstate New York, where they raised two children, a
son, James, and a daughter, Terri. Sam began an insurance and financial planning career in
1962, which included a highly successful stint as a scholastic basketball coach from 1962 to 1971.


His insurance and financial planning career continued over six decades, becoming an expert and mentor in the field of Long-Term Care Planning. That led to a request in 2000 from The Million Dollar Round Table Center for Productivity to write, “When Caring Isn’t Enough...”, selling 6,000 copies in a year and a half, requiring a third printing, to which Sam said, “Hold off for an update.”


Unfortunately, business demands prevented updates from being completed. However, that writing experience, plus a challenge from his ghostwriter, fueled a desire to continue writing upon his retirement. Torn between two topics; coaching basketball or sexual fantasies, and being a savvy marketer, he chose sex for a broader appeal to a larger audience!

 Pictured, Author Sam and his wife, Nancy, celebrating 55 years of marriage together in Key West, FL, at

Fantasy Fest.

Photo Credit to Terry Casillo


Get in Touch

Interested in speaking with Sam? Contact him below using the direct email form!

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Message Sent!

Sam L. Feldman
Previously Written & Published



Diseases that are related to aging that used to kill are now debilitating our aging population. This makes the need for Long Term Care insurance even more prevalent as we enter into the 21st Century. This informative volume of Long-Term Care information will allow you to make informed recommendations to your clients to plan with knowledge and sensitivity. S. Larry Feldman's When Caring Isn't Enough is a useful tool for experienced agents and anyone who is worried about aging and its effects on quality of life.

Author Praises
"Mr. Feldman has taken the complex subject of long-term care and made it comprehensible, in simple, human terms. He has successfully translated his technical command of this topic into a palpable narrative, and with a storyteller's charm has vividly painted the landscape behind this important historical event. 

P.E. Kelley, Editor, LIFE & Health Advisor, Boston, MA

"Mr. Feldman's book is unique. It is meant to be read with head and heart... It combines the savvy of a highly successful LTC marketer with the passion of an experienced cargiver to give a clear and practical message."

Gail Holubinka, Former Director, New York State Partnership for Long-Term Care, Director of LTCI Marketing, Prudential Insurance Company

"Larry's book is clearly the most comprehensive, well researched, and thought provoking book on long-term care insurance that I have ever read.

Martin K. Bayne,

AKA Mr. Long-Term Care

"Does the world really need another book on long-term care financing and insurance? Well... we need this one!"

Stephen A. Moses, President of The Center for Long-Term Care Financing

"The extensive information in When Caring Isn't Enough... makes it a valuable reference... Families and insurance professionals can turn to this book time and again to meet their changing needs."

Barbara R. Stucki, Ph.D., LTC Research Analyst, Consultant

"Much has been written and there are numerous books out there, but... this is one book on long term care that should be on your shelf."

William Moffit, Editor, New York Broker News

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